What’s in a Post?

What's in a Post?

What’s in a Post?


You can view all of my Posts by clicking on the following LinkHelpMeGetMine.com


What's in a Post?

What’s in a Post?

What’s in a Post?


If you are fairly new to Affiliate Marketing, and are at the beginning stages of creating your Online Affiliate Marketing Business and your website, you may have the same question asked by many who are new to this: What is the difference between a page and a post? I will explain the makeup of each and how they differ.

So, before I answer your initial question:  What’s in a Post?, please let me begin by first explaining what a page is, since it will be the first type of content that you will create for your new website. Then I will answer your question:  What’s in a Post?


What is a Page?


I am assuming that at this point, you have completed the initial steps in setting up your website, such as: chosen your field, your niche, chosen a domain name and possibly purchased your own, picked a theme and have it initially structured, created a domain specific email address, setup your Gravatar, installed and activated your initial plugins, created and installed your logo, etc


If these steps have not yet been completed, please go to the beginning of my training and complete them first; Start Here:  Introduction


If you have already completed all of those initial steps, then let’s continue.


Pages are meant to be ‘static’ content, such as, your:  About Me, Contact Me, Privacy Policy, and Affiliate Disclosure. Pages are meant to be ‘timeless’, or in other words, they will rarely need to be updated. They are more of a fixed feature on your site.

Pages, in most case, are not meant to be shared socially. Therefore, they do not usually include Social Sharing buttons, or a Comments section. You will not want visitors to Comment on your Contact Me page, no more than you would want visitors retweeting your Privacy Policy.


So, Then What is a Post?


Posts are generally used for the majority of your content on your Online Affiliate Marketing site. Posts are usually listed in reverse chronological order on your site, with older posts being archived by month and year. The older the post gets, the deeper your visitors will need to dig for it (usually), which is why it is occasionally good to go through some of your older posts in order to update any stale content and repost them with a new date, giving them new life again.

You can place your posts in Categories, in a sidebar Widget area, for easier access by your visitors. You can set up RSS Feeds to deliver email broadcasts through various email marketing providers, such as, Aweber or MailChimp, in order to notify your email subscribers of new posts that have been published on your site.


The timely nature of posts make them very social. You can use one of the many Social Sharing Plugins to allow your visitors to share your posts on their Social Media sites, like:  Google+, Facebook, Twitter, Pinterest, LinkedIn, etc.

Posts will also encourage conversation. That is why they have a built-in Commenting feature that allows visitors to Comment on each or any of your posts. In your WordPress Dashboard, you can go to:  Settings > Discussion in order to turn Comments on or off, or they can be controlled for each post individually, by going into your ‘Quick Edit‘ mode for that post, and checking or unchecking the ‘Allow Comments’ box (then click on ‘Update’). Comments can be good for your Rankings. Google likes to see others engaging with you and finding that your posts are worth Commenting on.


What’s in a Post?


So, exactly, What’s in a Post? There are three main types of posts, and each will contain something a little different. These three types are:

  1. Informative
  2. Step-by-step Instructions
  3. Reviews


All three types will usually contain the following similar elements:

  1. Information
  2. Good Keyword (in the Title, as well as in the first paragraph)
  3. Images and/or Video
  4. Links (Affiliate links and/or Internal links to other posts or pages on your site)
  5. Underlined Sub-Headings


1. Informative – These types of posts will generally contain information written in more of a letter writing format. You will be given your readers general and specific information about your topic. Break the information down into Sub-Headings for easier reading and reference for your readers.


You should include Image(s) and/or Video(s) to give your visitors something relative to look at instead of just wording. 1 – 3 Images per post, and/or 1 or 2 Videos is usually sufficient per post.

Also, include some Links in each post. These can be either relative Affiliate links, directing your reader to a product or service, or Internal links to other pieces of relative content that you have written. You can certainly have both, just do not overdo either. Usually 3 – 5 Affiliate links per 1000 words is plenty, and only 1 or 2 Internal links per 1000 words is sufficient in most cases.

You should usually use about 3 – 5 Underlined Sub-Headings per 1000 words, using a new Sub-Heading each time your focus changes. This will make reading and referencing easier for your visitors. As an example, this post is an Informative type post.

Of course, like any page or post that you create, you will need to use a good, long-tailed Keyword in your Title, as well as, in your first paragraph. Then, you will simply write naturally.

For more information on Keywords and how to choose the best ones, see my Phase 3 training, Steps: 5, 6, and 7, as well as the Support Post for Step 5. You can find the training in my Top Menu on my site by clicking on this Link:  HelpMeGetMine.com


2. Step-by-step Instructions – These are generally informative, written with a letter writing format in the beginning, explaining in a few paragraphs (or more if needed), what the instructions are for. This is followed by specific, step-by-step instructions on exactly how to complete the task being written about.


These types of posts should also include Images and/or Videos, as well as, Links, just like in your Informative posts. Your Sub-Headings will generally be the sections of the project, each containing the various Steps needed in order to complete that section, for the project you are writing about. These Steps should always be marked by bullets or numbers, for easier following. You can view what these types of posts look like by clicking on any of my training posts on my website:  HelpMeGetMine.com


3. Reviews – These types of posts can either be Single product/service or Multi-product/service Reviews. Single Product or Service Reviews will be just that; a post reviewing a single product or service. Multi-Product/Service Reviews will be a comparison type Review, usually comparing 3 – 5 similar items, listing the pros and cons for each, as well as some other information.


These posts should also include Images and/or Videos, as well as, Links, just like in your Informative posts. Your Sub-Headings will generally be the various areas of your Review. Kyle, from Wealthy Affiliate, has created a nice Template for Multi-product/service Reviews that you can use. However, you will need to be a Wealthy Affiliate Premium member to access it.


If you are, you can view that Template here:  Review Template  If you are not, you can become one by clicking on this Link:  Wealthy Affiliate Premium


So, that is What’s in a Post? You can refer to this post for the first few posts that you write, in order to make sure that you are incorporating all of the elements. Eventually, it will simply become second nature to you, and you will be banging new posts out in no time at all.


Please leave a Comment or ask a Question in the Comments section below.


Thank you,

CJ Dodaro


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About Author

CJ Dodaro
I am a semi-retired, 65 year young man who has owned and operated a variety of successful business throughout my life. Starting most from scratch, I have acquired extensive knowledge for what is required for setting up a business properly from the ground up. Since these businesses have been both the brick & mortar type as well as the online variety, I feel qualified to help people in almost any business area that they wish to pursue. I wish to share the information that I have acquired in order to help other aspiring entrepreneurs become successful.

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