What is Google Search?
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How many times have you been in a conversation where someone asks a question; ‘how to …’ or ‘what is …’ and someone else responds: ‘you could Google it’? So exactly What is Google Search?
What is Google Search?
Google Search is an online search engine, developed by Google, and is the most used search engine on the internet. They handle more than three billion searches each day! The main purpose of Google Search is to hunt through text in publicly accessible documents in order to provide adequate, relevant, search results to the user who is searching for something.
All of the people who use Google Search have one thing in common: they are looking for an answer to a question. Google Search is the ultimate ‘book of knowledge’, providing information and direction for just about any question. They answer the: ‘how to’, ‘where to’, ‘when to’, ‘what is’, ‘why is’, ‘who is’, ‘which is’ questions and much, much, more.
Benefits of Understanding Google Search for Businesses
One of the key elements to becoming successful in Affiliate Marketing, or any business for that matter, is to understand your customers, their needs and wants, and how they go about searching in order to satisfy those requirements and desires. More and more people are shopping online these days, as well as searching for answers to their questions on just about everything and anything. So, understanding exactly how Google Search works is important to knowing how it will adequately supply answers to your visitors questions and how you can benefit from that.
If you are not sure what Affiliate Marketing is or want to learn more about it, see my Post: How To – Affiliate Marketing for Beginners
Now, let’s talk about How to Quantify Search Results.
How to Quantify Search Results
A lot of folks do not know this, but Google Search also provides different ways to make search results more precise, by the use of certain words or symbols in your search. Do not put spaces between the word or symbol and the search term. A search for site:irs.gov will work, but site: irs.gov will not work. Here are some other examples of using words or symbols in a search:
- Search Social Media – Place @ in front of a word to search social media, such as: @facebook.
- Search Hashtags – Place # in front of a word. For example: #blackFridaydeals
- Exclude Words from Search – Place – in front of a word you want to leave out: cubs -baseball
- Exact Match – Place quotation marks before and after a word or phrase: “deepest canyon”. This is extremely useful for the Affiliate Marketer in obtaining accurate Quoted Search Results for a particular Keyword.
- Search for Wildcards or Unknowns – Place * in your word or phrase where you want to leave a placeholder. For example: “deepest * in the world”.
- Search for a Price – Place $ in front of a number to search for a price: computer $600.
- Search Within a Range – Place .. between two numbers, such as: computer $500..$600.
- Combine Searches – Place “OR” between each query. For example: event OR competition.
- Search for a Specific Website – Place “site:” in front of a domain name: site:bbb.com.
- Details about a Site – Place “info:” in front of the site address, such as: info:wealthaffiliate.com
- Search for Related Sites – Place “related:” in front of a web address you already know, such as: related:wealthyaffiliate.com.
- Google’s Cached Version of a Site – Place “cache:” in front of the site address. This will show you what the site looked like the last time that Google crawled the site; useful when a site is temporarily down.
Google’s PageRank – the Known Factors
Although the entire Google Algorithm that is used by Google remains a secret (to prevent abuse), there are some key factors that Google has shared to point us all in the right direction of understanding how to better format our blog content in order to make the most of Google Search.
The use of Keywords, especially, long-tailed Keywords is especially important to the Affiliate Marketer. The Keywords for every piece of content that you write, should correlate with something that people are searching for, as well as, to have low competition for those Keywords in order to Rank well in the search engines.
To understand more about Keywords, see my Post: SEO and Keyword Tips
Like all search engines, Google uses their special, well-guarded, secret algorithm to generate search results.
Google, just like most search engines, uses automated programs called spiders or crawlers, which search through their large index of Keywords in order to display their search engine results page (SERP).
Google’s trademarked algorithm called PageRank, assigns each web page (or post) a relevancy score, based on some key factors:
- Frequency and Location of Keywords within the page – Your Keywords should be located in your Title, as well as, in the first paragraph of your content. Then, write naturally. Google frowns on Keyword stuffing, but it is OK to use your main Keywords in other places in your content as long as it is part of the natural flow of the content.
- Amount of Time that the Web Page has Existed – Google places a value on established history. Assuming that all other factors are equal (they usually are not), a site that is 2 years old would Rank better than a brand new site.
- Number of other Web Pages that Link to the Page – In order to help determine relevancy, Google looks at Links to a web page as a vote. The best way to make sure that your post is high up on Google’s search results is to provide great content so that people will Link back to your post. The more Links that your post gets, the higher its PageRank score will be. If you attract the attention of websites with a high PageRank score, your score will grow even faster. You can also help things along by including your own internal Links to other relative posts on your site. However, linking to unrelated material will only cause your PageRank score to be penalized by Google. Use discretion.
- Type of Content – How relevant the content is to the search query.
- Quality of Content – Good Grammar and proper Spelling are a plus when it comes to Ranking.
- Freshness of Content – Updated content will Rank better than stale, 10 year old content that may no longer be relevant.
- User’s Region – Language and User Location will help determine which content is more relevant to that User.
- Legitimacy of the Site – Whether the post or page is likely to be merely spam.
- Name and Address of the Website – Reputation plays a role.
- Search Word Synonyms – You can Rank for Keywords that are not even included in your content if they are synonyms of your Keywords.
- Social Media Promotions – +1s and Likes help to up the Rankings.
- Comments – Positive Comments and your responses to those Comments plays a role in the Rankings.
- and many other factors.
How Google Crawls, Indexes, Calculates Relevancy, and Serves Up Search Results
When you do a Google Search, you are almost immediately presented with a list of search results. How does Google find the search results that match your query, and determine the order in which they deliver those results? When you perform a Google Search, the program checks their index to determine the most relevant search results to be served to you.
The four key processes in delivering search results are:
- Crawling: Can Google find your site?
- Indexing: Can Google index your site?
- Calculate Relevancy: Is your content relevant to your Title?
- Serving: Does your site have quality, relevant content for the user’s search?
Crawling is the process by which Googlebot discovers new and updated content that needs to be added to their index.
The Googlebot crawls or fetches billions of pages and posts on the internet. It uses an algorithmic process to determine which sites to crawl, how often to crawl, and which pages to fetch from each site. Factors that contribute to quicker crawling and indexing are:
- Domain Authority
- Page (or Post) Authority
- Content Posting Frequency
- Popularity of your Site
Googlebot collects information, such as: Domain Name, URL, Title of post or page, Meta Description, Meta Keywords and Meta Tags, Text, Outbound Links, Image Links, Video and Audio content, etc.
Tip: You can restrict access to certain posts and pages (URL’s) using a ROBOTS.TXT file or selecting No-Index, No-Follow in your SEO section below each of your posts or pages in Edit mode.
The Googlebot processes each of the pages and posts that it crawls in order to compile a massive index of all the words it sees and their location on each page. In addition, it processes information included in Title tags and ALT attributes.
Google uses more than 200 Ranking Factors to Rank pages and posts in search results. Some of those factors are:
- Content relevancy to the Title of the page or post
- Outbound Links relevant to the content
- Image relevancy to the Title and content
- Image Caption and Alt Attributes
When a user enters a query, Google searches their index for matching pages and returns the results that are most relevant to the user. Relevancy is determined by over 200 factors, one of which is the PageRank for a given page or post. For your site to Rank well in search results pages, it is important to make sure that Google can crawl and index your site correctly. You should always check for problems in Google Search Console.
When a site Ranks well for a given Keyword, it is because Google has determined that the content is more relevant to the user’s query than other content.
Other Google Search Options
Searchers have more than one option on Google’s Home page. There is also the capacity to look at news, find videos, search for images, and many more choices.
There are so many extra search options on Google that it is not appropriate to try and list them all here. However, here are a few of the other search options:
- Search for Books: If you are looking for some text from a specific book, simply type in the name of the book (in quotes), or if you are looking for books about a particular subject, type in “books about (the subject)”. Google will either return results that contain content in the book itself or will offer links to Book Results at the top of the search page.
- Google Calculator: Simply type in whatever calculation that you would like Google to make for you and Google’s Calculator will produce results, such as: how many tablespoons in a half gallon.
- Google Definitions: Type in: “define (insert term to be defined)” and Google will give you results.
How to Use Google Effectively
Google can not read your mind. Try to be as specific as possible when doing a search. Do not just type in something like: pajamas. Type in: child’s pajamas with butterflies instead.
If you are searching for a particular quote, but only remember a portion of it, type in the part that you know, in-between quotation marks, and Google will produce some results.
Use quotation marks before and after your search phrase if you want to specifically search for that exact phrase. This is helpful when double-checking the QSR (quoted search results) for a specific Keyword. Google commonly ignores a long list of Stop Words (common words like: a, the, of, an, etc.) unless your search phrase includes them within quotation marks.
Hopefully this post has given you a little insight into What is Google Search?, how to effectively use it, and what your visitors may be doing when conducting a search. This will help you in writing your content, using effective Keywords, and Ranking better for your efforts. In turn, this will increase quality Traffic to your site, which will hopefully turn into increased Revenue.
To learn everything that you ever wanted to know about running and profiting from your very own Affiliate Marketing Business, visit my site and go through my training: HelpMeGetMine.com or visit my mentor’s site: WealthyAffiliate.com
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