What is Google Search Console About?
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What is Google Search Console About?
Google offers a free service called: Google Search Console. So, What is Google Search Console About? Well, its main purpose is to help you monitor and maintain your site’s presence in Google Search Results. You do not have to sign up for Search Console for your site to be included in Google’s Search Results, but by doing so, should help you understand how Google views your site and can help you optimize your site’s performance in search results.
Google Search Console and Google Analytics are not the same thing. They are two very different Google helps. Although you can sync the two together, they are two distinct, separate platforms, each producing it’s own unique data and Reports.
Google Analytics is more about how many visitors are going to your site, where they are coming from, and how much time they may be spending there.
Google Search Console, on the other hand, carries more internal information, such as: pointing out any malware or other problems your site may have, who is linking to your site, which Keyword queries your site is appearing for in search results, and where your posts Rank.
We will only be discussing Google Search Console in this post. For more information on Google Analytics, see my post: What is Google Analytics About?
Google Search Console
Google Search Console was formerly known as Google Webmaster Tools or GWT. Google changed the name in 2015.
So, what can you use Google Search Console for? You can use it to find out how many visitors are going to your site, how those visitors are finding your site, the number of visitors that go to your site on a mobile device compared to a desktop computer, and which pages and posts on your site are the most popular. It can also help you find and fix website errors, submit a sitemap, and create and helps you to check a robots.txt file.
If you are new to Google Search Console, you will need to Add and Verify your site before you can begin using it. Doing that, proves to Google that you are either the site’s owner or other authorized user. To see the instructions on how to accomplish that procedure, please see my post: How to Verify a Site for Google
Syncing Google Search Console and Google Analytics
To get the most out of both platforms, once your accounts are set up for both, you can Sync them together in order to integrate the data from both sources. This will also provide you with some additional Reports that would otherwise, be unavailable to you.
To see the step-by-step process for Syncing these two platforms together, see my post: How to Fetch With Google. Once there, Scroll to near the bottom of that post to view the process.
Using Google Search Console
As a new user of Google Search Console, you can click on any of the links in the Dashboard on the left and explore. Here are just a few of the things that you may find useful and interesting:
- Click on: Search Appearance > Structured Data – This will indicate if there are any errors for any of your pages or posts. If there are, you can click on the red exclamation point to view exactly what they are.
- Click on: Search Appearance > HTML Improvements – The data found here, when corrected, may improve the visitor’s experience, as well as your site’s performance.
- Click on: Search Traffic > Search Analytics – This is where you can view the number of clicks each of your posts and pages is receiving, the number of impressions, the click through rate, and the position of each one in the search engine.
- Click on: Search Traffic > Links to Your Site – You can see who is linking to your site, as well as, how many times they do so.
- Click on: Search Traffic > Mobile Usability – Click on this to check if there are any Mobile Usability errors.
- Click on: Google Index > Index Status – Click on to view the number of URLs from your site that have been added to Google Index.
- Click on: Crawl > Crawl Errors – View any detected site errors.
- Click on: Crawl > Fetch as Google – Use this area to Fetch or Fetch and Render your whole site or individual posts and pages. For more on this process, see my post: How to Fetch With Google
- Click on: Crawl > Sitemaps – Use to add or test a Sitemap.
- Click on: Security Issues – Click on to view if there are any Security Issues on your site.
These are just some of the things that you can view on Google Search Console. As your site becomes older and you become more experienced in using Google Search Console, you can click on other areas and see what they are about. For now, those listed above are more than sufficient to get you started and keep your site on track.
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