What is Alt Text for an Image?

How to Add Alt Text for an Image

What is Alt Text for an Image?

How to Start in an Online Business

Phase 3 – Step 9


You can view all of my Posts by clicking on the following Link:  HelpMeGetMine.com


How to Add Alt Text for an Image

What is Alt Text for an Image?


In this post, you will learn the answer to: What is Alt Text for an Image?, as well as, how to fill in the rest of the fields in your Images, whether they are added to your post or are used as a Feature Image. These are important for Optimizing Images for SEO.


 Add and Edit Your Images


Your first step in this process, is to add the appropriate Image to your Image Library, if they are not already in there. Make sure that the Images you use in your post are directly relevant to your post. To see how to do this, see my post:  How to Add Images to Your Content – Phase 3 – Step 8. Once that has been accomplished, there are several areas that should be addressed in order to make your Image SEO optimized.


There are several areas where you can add some of the information needed for your Image, but no one area where you can add it all. You can add:

    • Items 1 thru 6 (below), can be added in your Media Library, as well as choosing an Image size from three choices. However, if you do this, keep in mind, that if you use the same Image in multiple posts, you will need to change this information in each post.
    • Items 1 thru 5 (below), if your Image has already been chosen as your Featured Image, by clicking on that Feature Image in Edit mode in your post. You can also change the Image size to a custom size, by clicking on the Featured Image, and then clicking on the ‘Edit image’ link. You can only scale the Image down, not up.
    • Items 3 & 4, and items 6 thru 11 (below), by clicking on the Image (if it has already been added into your post), and then clicking on the ‘pencil icon(Edit mode).


Note: Adding the information into the fields in your Featured Image only adds that information into that area. You will also need to add the information into the fields for the Image added to your post.


Each of the 11 areas which you can add information to are discussed as follows:

  1. URL – Automatically assigned by WordPress, once Image is uploaded to your Media Library.
  2. Title – Not visible to your readers. Can be anything that you want, but should include your main Keyword. I prefer to simply use the Title of my post.
  3. Caption – Visible to your readers. It is entered in the white space below your Image.
  4. Alt Text – Google and other search engines use this field as a ranking factor. This should contain a brief description of your Image, as well as your main Keyword, but whenever possible, should be different then your Title (If it is the same, it is not that big of a deal). Your text should describe what the image or post is about and be limited to 7 – 10 words or less. It does not need to be a complete sentence, but a descriptive, keyword-rich phrase.
  5. Description – Not visible to your readers. Optional. Unimportant whether you add or not. Enter a longer description of the Image, as well as your main Keyword.
  6. Link to – None is the default. Leave as is or, if appropriate, you can link to a Custom URL for an Affiliate link.
  7. Image Title Attribute – Important. It is for search engine crawlers.
  8. Image CSS Class – Leave this blank.
  9. Open link in new tab – Do not check, unless you are inserting a Custom URL.
  10. Link Rel – Leave this blank.
  11. Link CSS Class – Leave this blank.


If you would like some confirmation about the use of Alt Text, see:  Matt Cutt’s (from Google) short video.


The following is what I believe to be the easiest way to add the information needed:

  1. Select the post from your Image Library.
  2. Fill in the Title for the Image, formatted as follows: What the Image represents – Your Keyword.
  3. Fill in the Caption for you Image.
  4. Then, fill in the Alt Text, with similar, yet different information that what is in your Title.
  5. Description – You can fill in this information if you want, but it is not necessary.
  6. Once the Image has been added to your post, click on the Image, and then the ‘pencil icon’ to show your Edit screen.
  7. Copy the Alt Text into the Image Title Attribute window below.
  8. Link to – None is the default. Usually, leave as is. However, ‘Custom URL’ links the picture to a site of your choosing. It may be a great place to add an Affiliate Link if appropriate. For example, your WA Affiliate Link could be added in this box. When someone clicks on the Image, they will see the WA Registration Invitation. It is important to remind site visitors that they can click on images and links for additional information.
  9. If using a Custom URL, you can tick the box to Open link in a new tab.
  10. Click on ‘Update’.


You can certainly add the information needed in any way that is appropriate to your situation. The important thing is that you add all of the needed information for the best SEO for your Image.


How to Automatically Add Titles to Images in WordPress


Although I generally prefer to Add Titles manually, you can automatically Add Titles to your Images by adding and configuring the plugin: Format Media Titles plugin. You do this as follows:

  1. Install and activate Format Media Titles plugin.
  2. Go to the plugin’s settings to configure it.
  3. Upon activating the plugin, you can go to Settings > Format Media Titles to configure it. Then you’ll see the settings for adding your Media Titles and Alt Text.
  4. You can choose to remove certain characters from all of your Titles, as well as having several capitalization options.
  5. In the Misc. Options section, you also have the ability to:
    • Add Title to ‘Alternative Text’ field (recommended)
    • Add Title to ‘Caption’ field
    • Add Title to ‘Description’ field


It is highly recommended that you tick the Add Title to ‘Alternative Text’ field for good SEO. The other two are optional, depending on your needs.

As an alternative, you can use the WordPress SEO Friendly Images plugin, which covers the main points for you. It automatically uses the post Title to set the Image’s Title and Alt Tag.


Following the step above will Optimize your Images for good SEO.


Please ask a Question or leave a Comment in the Comments section below.


When you are ready, see my next PostList Personal Accomplishments – Phase 3 – Step 10.


Thank you,

CJ Dodaro



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About Author

CJ Dodaro
I am a semi-retired, 65 year young man who has owned and operated a variety of successful business throughout my life. Starting most from scratch, I have acquired extensive knowledge for what is required for setting up a business properly from the ground up. Since these businesses have been both the brick & mortar type as well as the online variety, I feel qualified to help people in almost any business area that they wish to pursue. I wish to share the information that I have acquired in order to help other aspiring entrepreneurs become successful.

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