SEO and Keyword Tips

What are Keywords for Search Engines?

SEO and Keyword Tips

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Support Post for Phase 2 – Step 5


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What are Keywords for Search Engines?

SEO and Keyword Tips


In this Post, you will learn about SEO and Keyword Tips.


Let’s begin by understanding some terminology:

    • Keyword – a word or phrase that people search for. Every time you do a Google search or a search on Bing or other search engine, you are entering a Keyword into the search box.
    • SEO (Search Engine Optimization) – the practice of increasing the quantity and quality of Traffic to a website through organic search engine results.
    • SERP (Search Engine Results Page) – is the page displayed by a search engine in response to a search.
    • Organic Traffic – any Traffic that you do not have to pay for that comes from SERPs.
    • Title Tags – an HTML element specifying the Title of a web page. Title Tags are the clickable headline for a given result, and are displayed on search engine results pages (SERPs). They are important for Usability, SEO, and Social Sharing. The Title Tag is meant to be an accurate and concise description of a page’s or post’s content.


Understanding Keywords


Keyword is a term that is used simultaneously for one word or multiple words. A group of 3 or more words for a Keyword is called a:  Long-Tailed Keyword.

Every page and post that you create for your website, will have a target Keyword. If you are not attempting to get Rankings in search engines with your content, your writing efforts will be in vain, as you will not receive results in terms of Traffic. Therefore, no Revenue.

Remember, a Keyword is what people type into the search engines when they are looking for answers. What do the majority of people type into the search engines?; a question. This is why most Long-Tail Keywords are questions and why Long-Tail Keywords make up over 70% of all search queries and convert the most!

However, using the question mark when searching with the WA Keyword Tool will produce an error showing ‘invalid characters’. In Jaaxy, it will simply not show in the search. Not to worry. Once your Keywords have been chosen, you can use the question mark in your Title for your post.

Keywords are the heart of all SEO (Search Engine Optimization) campaigns. If you understand Keywords, how to find them, and how to use them in your content, you are going to be Very Successful online.


Review the following Wealthy Affiliate Keyword Training:

  1. Finding Content Ideas from Keywords
  2. Keyword Mastery – Keywords are the Foundation of Your Success
  3. Alphabet Soup Technique


Google and other search engines exist because of CONTENT. If you can deliver quality content (that targets low competition Keywords), you will be able to get great Rankings! If you learn how to effectively choose the right Keywords, you’re going to vastly improve your chances of getting well Ranked in Google and other search engines.

Remember, Content is King, and Keywords unlock the door to the Castle of Success.


Understanding SEO


Search Engine Optimization or SEO is the practice of increasing the quantity and quality of Traffic to your site through organic search engine results.

There are a lot of factors that go in to a search engine’s algorithm, and Google changes their’s often. The purpose:  to keep people from trying to beat the system. Everyone wants to Rank high on page 1; that’s no secret. The more exposure there, the more Traffic; the more Traffic, the more Potential Buyers for whatever is being offered. So, how do you get on page 1 and stay there?


Quite simply:  Write Good Quality Content. Google wants Quality Content that serves a purpose; content that supplies a demand. There are people out there that specialize in SEO and trying to beat the system. Today Google wants 1200 word content, tomorrow, maybe 1800 words; today Google wants this, tomorrow that. It changes regularly to keep the scammers from monopolizing the internet. The scammers’ first page results fluctuate wildly. Today they are on page 1; tomorrow on page 100. They run themselves ragged and for what?


A much better approach is to simply:  Strive For Quality and Keep it Relevant. Your content, as well as any links that you use within your content, should always, ALWAYS, be Relevant to your Post Title and Keywords that you use. Content pages and posts are the meat of websites and are almost always the reason visitors come to a site. Ideal content pages and posts should be very specific to a given topic – usually a product or an object – and be Hyper-Relevant.


The purpose of the given web page or post should be directly stated in all of the following areas:

    • Title tag
    • URL
    • Content of page or post
    • Image alt text


If someone is looking for the best dog collars for little dogs, they do not want to click a link and be taken to a gaming console to purchase. That’s just annoying. If 5,000 people search each month for the best place to go apple picking, Google does not want to send them to sites that offer: ipads, itunes, and other Apple related products, nor do they want to send them to a site that sells baby pajamas with apples on them. Google wants to send them to the sites that supply the demand for their search.

Yes, there are certain things that you need in a post in order for it to Rank well, like:  Keywords, Internal Links, good content length, readability, uniqueness, decent site load speed, etc. Quality Content pages and posts will contain most of those, but more importantly, they will supply the demand that the people are searching for.


The Importance of Title Tags


A Title Tag specifies the Title of a web page or post. Title Tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for SEO and Social Sharing. The Title Tag of a web page or post is meant to be an accurate and concise description of its content, helping search engines understand what your page or post is about.

Your Title Tag determines what is displayed in SERPs, and is a searcher’s first experience of your site. A good Title can be the factor in determining whether or not a visitor clicks on the link to your site.


Google typically displays the first 50-60 characters of a Title Tag. If you keep your Titles under 60 characters, you can expect about 90% of your Titles to display properly.

Your Title Tag is also displayed at the top of your web browser and acts as a placeholder, especially for people who have multiple browser tabs open. Social Networks sites will use your Title Tag to determine what to display when you share that page. Facebook and Twitter have their own Meta Tags, which will allow you to specify Titles that differ from your Title Tag. This can allow you to optimize for each Network, and provide longer Titles when appropriate.


Where to Add Your Title Tags


When you scroll down a little past the end of your page or post, you will come to a section titled:  All in One SEO Pack. You need to Key in the Title of your page or post, and a Description explaining what that page or post is about. Follow the Maximum Character Guidelines for each one (shown underneath each).

Then, if you so desire, you can enter in some Keywords used in that page or post. This is optional, as some people believe that this no longer matters to Google, and some folks still prefer to do it. I personally do it, because it can not hurt. Do not capitalize your words, and separate each Keyword with a comma and then a space.

Click on:  ‘Update’ when you are finished.


Please ask a Question or leave a Comment in the Comments section below.


Now, go to my next Post:  How to Keyword Research – Phase 3 – Step 6.


Thank you,

CJ Dodaro


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About Author

CJ Dodaro
I am a semi-retired, 65 year young man who has owned and operated a variety of successful business throughout my life. Starting most from scratch, I have acquired extensive knowledge for what is required for setting up a business properly from the ground up. Since these businesses have been both the brick & mortar type as well as the online variety, I feel qualified to help people in almost any business area that they wish to pursue. I wish to share the information that I have acquired in order to help other aspiring entrepreneurs become successful.

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