What is Keyword Research For?
How to Start in an Online Business
Phase 3 – Step 7
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In this post, I will answer the question: What is Keyword Research For? I will also, walk you through the process of taking a Keyword and creating a post on your website using that specific Keyword. It is a simple process that will be very useful to you and help you be more proficient in your writing.
The ultimate goal is not only to be able to write content, but be able to do so in a way that is efficient; causing you to produce content in a regular consistent manner for your site.
What is Keyword Research For?
Keyword Research is what is necessary if you want to Rank on page 1 in the Google, Bing, and Yahoo search results. That’s where you want to be, since most people searching for things, rarely get past the first page of results, unless they do not find what they are looking for.
Choosing Keywords that have good monthly search amounts (above 30) and low Competition (below 100) are the low-hanging fruit that you should concentrate on, especially when your site is new. Keywords with these kinds of results, are key to getting those 1st page Rankings! Once you find those, you write your content naturally around those Keywords, but you do it such a way that you solve the problem that the searcher is seeking an answer for, better than your Competition. That is how you will continuously move up in the Rankings. Google loves quality content!
Content Consistency Leads to Authority
As you establish your website by creating regular content, Google, Bing & Yahoo will start assigning Authority to your site. Authority leads to Rankings. Rankings lead to Traffic, which ultimately leads to Revenue.
That is the pure benefits of SEO in a nutshell. You are going to have a competitive advantage over other competing websites in your Niche because you understand this.
You should be creating posts approximately every other day, or 2 to 3 posts per week. Consistency is a big part in being successful with your Online Affiliate Marketing Business. This is not a write a few posts, put in a few links, and sit back and wait for the money to come rolling in type of business. You need to work at it every day, just like any other type of business if you intend to be successful. This is the reason, for taking the time to carefully choose your Niche. You must be passionate, knowledgeable, and consistent with your Niche, writing about related topics for months and years, not just a few days or weeks.
If you do not feel the passion, and are not excited about your Niche every day, you may want to consider choosing another before you get too deep into your site. It’s never too late to change, but it will get progressively harder, the longer that you wait.
If you are comfortable with your current choice, great. Let’s get started creating more content.
Choose Your Target Keyword
Your first task here is going to be to choose a target Keyword for your post. That particular Keyword is going to be the focal point of your article. Using your chosen Keyword Tool, Key in your suggested Keyword in the search window and click on: Search.
Then, check the results for that Keyword, checking the results in the various columns using the Keyword Guidelines. Whether they meet the criteria or not, check the other Keywords in the list underneath your potential Keyword to see if there are others that may have better results.
Do this in the following order using Jaaxy:
- Click twice on the column title: ‘Avg.‘ This rearranges all of the Keywords, from top to bottom, those with the highest numbers to the lowest.
- Now, click on the ‘Get QSR’ link for all Keywords that have monthly searches of more than 30.
- Click once on the column title: ‘QSR‘. This rearranges the Keywords with the lowest competition from top to bottom (if there is no number in this area for a Keyword, then it does not have more than 30 searches.
Remember all of the following:
- Keywords must be Relevant to your Niche and to your post. (If they are not, do not use them.)
- Keyword must make grammatical sense. (If they do not, do not use them. Correcting them will produce different results.)
- Competition must be less than 100; the lower the better.
- Monthly Searches must be more than 30.
5. Start at the top of the list and choose the best Keywords for your article based on the information above.
Those are the only Keyword Guidelines that you really need to be aware of. The other columns in the Keyword Tool are of no real importance right now.
If your suggested Keyword or any other Keyword in the list has met all of your criteria, great. Go ahead and use that for your post Title. If not, try making your suggested Keyword a Long-Tail Keyword by adding some additional wording like: How to, or, What is the, etc. This will change your column results.
You can also use the Alphabet Soup Technique or click on any of the related suggestions on the right to produce other suggestions and results. Keep at it until you find the best Keyword that meets all of your criteria and you are fully satisfied.
As you build out your site, you are in essence providing your visitors a more comprehensive experience and presenting yourself as more of an ‘Authority’ or ‘Expert’ in your Niche.
Also, as you create each post, you are increasing your odds of getting better Rankings, and in turn, more Traffic to your site. Ultimately, this will lead to more Revenue.
Create Your Post Outline
To simplify things, there is a Template within ‘Site Content’ that will help you with creating your posts. You should use this Template for the content structure of your first post, as it will offer a lot of clarity. Access as follows:
- Click on: ‘Templates’ on top.
- Choose the: ‘Keyword Rich Content Page’ Template.
You will notice there are writing goals built right into the Template. These include:
- 1,000 Words
- 6 Paragraphs
- 5 Headings
These are suggested criteria that you should try to follow for every page and post that you create. These should be the approximate minimums you have in each of your posts. These will vary slightly, depending on the type of posts that you create, as well as the amount of content needed to get your point across. You will be able to track your progress with these goals within the SiteContent Editor (at the bottom of the page) as you build out each article.
Keep in mind, that the suggested criteria in the Template is just that: a suggestion. You can write shorter or longer posts, depending on your topic, as well as your abilities. If you are having trouble writing in the beginning, do not worry. This will get better and easier over time.
Your posts should never be less than 500 words, and do not write exceptionally long posts (usually not more than 2500 words). If you have that much to say, consider breaking it up into multiple posts.
Write Your Article
The task here is going to be creating the content for your post. If you are having trouble knowing how to start, consider making an outline first, with Headers for your main points. Write a few sentences under each. Then, start at the beginning, and go through adding or subtracting from what you have until it all flows like a conversation.
Each Post that you write should include these 6 main components:
1. Keyword in Title – The Keyword should be located somewhere in the Title of your post. The Title should also be captivating and not just your Keyword. Key in your Title in the Title window. I also Key it in at the beginning of the post for emphasis (your choice). Use H2, Bold, Underlined and Centered.
2. Keyword in the First Paragraph – You should also have your exact Keyword somewhere within the first paragraph of your content. Keep your paragraphs rather small (2 – 6 sentences are ideal). It will make for easier reading by your visitors.
3. Use Relevant & Captivating Headlines – You will want a minimum of 5 Headings within your content, and you will want those Headings to be what the next section of paragraphs are about. Do so in a captivating way. Use H3, Bold & Underlined, Left Alignment.
4. Write the Rest of Your Content Naturally – Do not Keyword stuff your content. Stay on topic for your Keyword. Write naturally, well flowing, Relevant content. Google will love you for that. Bold and/or Underline wherever you feel it is necessary, but try not to over do it.
5. Ask for Comments at the end of each post – Ask and you shall receive. Comments are good to help your Rankings. You can set it up so that you can review each Comment before accepting it to be posted to your site (WordPress Dashboard > Settings > Discussion).
6. Close Your Post with a Thank you and a Signature – It is a good policy to thank your visitors for taking the time to read your article. Signing your name keeps it in their mind and helps to build trust.
Do not over think the writing process. You want to be natural and keep your focus on helping and informing people. Do not try to be a salesperson.
Write your Content until you get your point across. If it’s 850 words, that’s OK. If it’s 2,000 words that’s great. Aim to be thorough and offer your audience the best experience possible with your content.
Proofread, Spell Check, & Publish Your Post
Once you feel that you are finished with your post, Proofread it in order to check for any grammar errors. Then, click on the ‘ABC’ Icon in the Toolbar on top and go through the Spell Check process, making any necessary corrections.
If you are ready to Publish, do the following:
- Click on: ‘Publish’.
- Click on the arrow next to the: ‘Choose Your Website’ window.
- Click on: Post.
- Choose a User. This should be your new User, rather than Admin.
- Click on: ‘Publish’.
- There will be a check for unique content.
- When OK, your post will be Published.
- You can either click on the green ‘Edit’ button (upper right) or go into your WordPress Dashboard to check your post and do any necessary Editing (sometimes spacing or centering needs correction).
- Make sure that your Title, Description, and Keywords (if desired) are filled in below your post in the All in One SEO section. Once they have been entered, click on ‘Update’. Then view your post on your site by clicking on: ‘Preview Changes’. Close out the Preview and do any further needed Editing. Then, click on: ‘Update’ again.
You Should Be Proud of Yourself For What You Have Accomplished So Far!
Please ask a Question or leave a Comment in the Comments section below.
When you are ready, see my next Post: How to Add an Image on WordPress – Phase 3 – Step 8.